Posts tagged insurance marketing
The Karate Ways of Insurance Marketing
Oct 9th
The point here is that you can’t just keep going, and expect for your business to run the same; you have to keep updating; you have to constantly improve, and that’s probably something you’re already telling your fleet of agents. And the thing is, is that when you get into something like this, you have to go all in every day. There are no guarantees, even with contracts there aren’t, because inherently, we’re dealing with agreements; we’re dealing with people, and we’re dealing with supposed systems of logic. But ultimately, these insurance marketing techniques, they’re going to have to use the very vulnerabilities about those systems that you have to deal with on your own, to your own advantage. Call it the karate way of doing business, because you’re taking the energy that’s thrust at you in a negative way, and flipping it into something positive, and making a whole lot out of it.
Marketing Insurance To The Senior Market
Aug 27th
If your profession is insurance marketing and particularly if you are selling products and services specially targeted at senior market, then you must be always in search of effective tools for marketing. Which option leads to the most effective marketing? The effectiveness of seminars, such as “lunch and learn” events, is slowly dwindling. To keep your name and face in front of your top clients and prospects you need to look into an annuity newsletter,while there is no one size fits all solution. They will know who to call when they are ready to buy a policy by remaining in touch using a newsletter. You might meet a ton of people if you are like most insurance agents, but maybe very few only five to ten percent of those actually end up being clients in the short run. So this indicates the you are going to leave a lot of business on the table from the other group.