If your profession is insurance marketing and particularly if you are selling products and services specially targeted at senior market, then you must be always in search of effective tools for marketing. Which option leads to the most effective marketing? The effectiveness of seminars, such as “lunch and learn” events, is slowly dwindling. To keep your name and face in front of your top clients and prospects you need to look into an annuity newsletter,while there is no one size fits all solution. They will know who to call when they are ready to buy a policy by remaining in touch using a newsletter. You might meet a ton of people if you are like most insurance agents, but maybe very few only five to ten percent of those actually end up being clients in the short run. So this indicates the you are going to leave a lot of business on the table from the other group.